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Purcell & Woodcock

April 24, 2018

Purcell & Woodcock is a luxury lifestyle brand, offering affordable products to families that desire luxury for everyday living. Designed in Ireland and focused on superior quality, beauty and usability, the products are refined with beautiful fragrances and signature packaging to enhance and enrich your home and lifestyle.


Who’s behind the brand and why did you start it?

I’m Gina Cassidy and I’m a Mum of four gorgeous kids. I set up Purcell & Woodcock in 2015 after spending 15 years in HR. Six months after launching, Morgans my husbands business of 20 years fell victim to the recession and we were left with a fledgling start up, no solid income and three kids under 4. Fast forward three years and we now have four kids, are stocked in 300 stores across Ireland and the UK and enjoy the endless juggle of home and work life together!

I always wanted to start my own business, and had been candle mad for many years so I figured that was a good place to start! But in reality, I firmly believed that there was a gap for making luxury candles affordable and more importantly, useable. There’s no point saving a candle for a special occasion, so I suppose what I wanted to achieve was a brand that celebrated everyday life and allowed people to enjoy simple every day luxuries.


What are your products made of?

We offer a collection of fragranced candles, diffusers and Rooms Sprays that are presented in our signature packaging. Our candles contain no paraffin and are hand poured with a pure soya wax, lead-free 100% cotton wicks and our signature fragrance blends. Our diffusers are alcohol free and are hand blended with a renewable base and our award winning room sprays are blended with a natural sugar beet extract so all our products are better for your home and our environment.